Monday, October 19, 2009

Happydent's Brand Valuation

This is a report on Happydent's brand valuation by a group of MBA students...
They have tried to estimate Happydent on basis of three methods, one is that used by interbrand, the others that are used to come to a conclusion are the popularly used premium model and the discount model... Read the part that involves valuation.

Brand Valuation of Happydent